What’s shaping our thinking and what’s new
There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Black History Month: Celebrating Black American Scientists
In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing
As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know
While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...
From Narrative to Story: How We Do Public Relations
Two members of CG Life's Public Relations department walk us through and discuss four main components to the public relations ...
How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine
The 2021 Nobel Prize in Physiology or Medicine was awarded to David Julius and Ardem Patapoutian for their discoveries of ...
Living our best CG Life: latest news
March 2019
CG Life in Forbes: “How To Tell A Compelling Story About Your Company’s Science”
Maybe you’re a biotech startup entrepreneur or investor, the CEO of a medical device company or a marketer in a drug development organization or communications agency. In any of these roles, you have a compelling story rooted in science that must be understood by diverse groups of people, some of
March 2019
CG Life on Mendelspod.com – “Science Communication in a Post Fact World”
"That’s fake news!” We hear it all the time. And often it is said about scientific facts, for example, recent studies or evidence of global warming. Or the safeness of vaccines. But has the problem with “fake news” been that much of an issue in the life science industry?
January 2019
CG Life in Forbes: “Rebranding After A Company PR Crisis? Here’s How To Do It Right”
A total rebrand is necessary when a crisis has so tarnished the reputation of a company or product that there is no chance of recovering brand loyalty or affinity. In other words, when the brand is detrimental to sales, it’s time to change. Rebranding demands that the new brand must
January 2019
CG Life Leads Company Presentations at Digital Medicine & Medtech Showcase 2019
Managing Partner Erik Clausen introduced and moderated partnering presentations from several large pharmaceutical and medical technology companies, including Bayer, HOYA, MedImmune, Stanford University’s Human Interaction Lab, and Qualcomm Life.
November 2018
CG Life Forms Strategic Advisory Board
Do we have all the answers? Usually, but not always. So, we turned to our newly formed strategic advisory board to help accelerate our agency’s growth initiatives. This group of key opinion leaders providing the agency’s senior leadership team with objective guidance and counsel.
September 2018
Health Care Communicators Award for Digital Marketing Goes to CG Life
A little bling never hurt anyone. The Health Care Communicators of San Diego (HCCSD), a group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries, thought highly enough of the website we created for Rady Children's Institute for Genomic Medicine
August 2018
CG Life on Life Science Marketing Radio – “Give Your Audience a Happy Surprise with Geotargeting”
Jeremiah Worth, VP of Client Strategy at CG Life, discusses the use and potential of geotargeting in the marketing mix as well as new data privacy laws and the perceived creepiness factor of traditional re-targeting campaigns. He also lays out strategies and channels for effectively using geotargeting in life science marketing
August 2018
CG Life, Women In Bio (WIB) Host Summer Event
In its 7th year, our summer ‘Life Science Network’ Unwind networking event in San Diego was the biggest one yet with more than 400 professionals from across the industry. More exciting than the crowd size, the craft beer, the street tacos or the live band, was the chance for CG
July 2018
CG Life and Stratocore Co-host Inaugural Event Supporting Core Labs
We love core labs as much as we love beer. We really enjoyed partnering with Stratocore to hold this “Cores on Tap” event in our venue in Chicago, where more than 70 employees from the core facilities from the University of Chicago, University of Illinois at Chicago, and Northwestern University