There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Two members of CG Life's Public Relations department walk us through and discuss four main components to the public relations ...
The 2021 Nobel Prize in Physiology or Medicine was awarded to David Julius and Ardem Patapoutian for their discoveries of ...
From the lens of a former clinical research coordinator and trial participant, learn what science marketers should know about the ...
In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy ...
In this blog, we’ll break down some of the key terms and concepts you’ll need to know to speak and ...
This past year and a half has been everything but ordinary. From leaning on science to battle against COVID-19, speaking ...
A little bling never hurt anyone. The Health Care Communicators of San Diego (HCCSD), a group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries, thought highly enough of the website we created for Rady Children's Institute for Genomic Medicine
Jeremiah Worth, VP of Client Strategy at CG Life, discusses the use and potential of geotargeting in the marketing mix as well as new data privacy laws and the perceived creepiness factor of traditional re-targeting campaigns. He also lays out strategies and channels for effectively using geotargeting in life science marketing
In its 7th year, our summer ‘Life Science Network’ Unwind networking event in San Diego was the biggest one yet with more than 400 professionals from across the industry. More exciting than the crowd size, the craft beer, the street tacos or the live band, was the chance for CG
We love core labs as much as we love beer. We really enjoyed partnering with Stratocore to hold this “Cores on Tap” event in our venue in Chicago, where more than 70 employees from the core facilities from the University of Chicago, University of Illinois at Chicago, and Northwestern University
Navigating the mean streets of Union Square in San Francisco during J.P. Morgan Healthcare Conference week is not for the faint of heart. That’s why we worked with Deloitte and Baker McKenzie to create this annual guide for surviving and thriving during biotech’s biggest week of the year.
Murad Sabzali shared his thoughts on communicating unique science brand stories, balancing creativity and scientific rigor, and important future digital trends. He also got to do so while wearing a suit.
As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents a symbiotic evolution of capabilities, personnel, and above all, opportunities for our clients. Our discussions leading up to the official acquisition were full of excitement about the possibilities enabled