What’s shaping our thinking and what’s new

There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.

From Narrative to Story: How We Do Public Relations

From Narrative to Story: How We Do Public Relations

Two members of CG Life's Public Relations department walk us through and discuss four main components to the public relations ...
How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine

How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine

The 2021 Nobel Prize in Physiology or Medicine was awarded to David Julius and Ardem Patapoutian for their discoveries of ...
3 Things Science Marketers Should Know About Clinical Trials (From Someone Who’s Been There)

3 Things Science Marketers Should Know About Clinical Trials (From Someone Who’s Been There)

From the lens of a former clinical research coordinator and trial participant, learn what science marketers should know about the ...
6 Ways to Maximize Your Marketing and Content Strategy for 2022

6 Ways to Maximize Your Marketing and Content Strategy for 2022

In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy ...
Biomanufacturing scientist uses bioreactor in bioprocess

17 Key Biomanufacturing & Bioprocessing Terms to Know

In this blog, we’ll break down some of the key terms and concepts you’ll need to know to speak and ...
A Better Today Makes for a Brighter Tomorrow: Learned Life Lessons Upon a Return from a Global Pandemic

A Better Today Makes for a Brighter Tomorrow: Learned Life Lessons Upon a Return from a Global Pandemic

This past year and a half has been everything but ordinary. From leaning on science to battle against COVID-19, speaking ...

Living our best CG Life: latest news

September 2018

Health Care Communicators Award for Digital Marketing Goes to CG Life

A little bling never hurt anyone. The Health Care Communicators of San Diego (HCCSD), a group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries, thought highly enough of the website we created for Rady Children's Institute for Genomic Medicine
August 2018

CG Life on Life Science Marketing Radio – “Give Your Audience a Happy Surprise with Geotargeting”

Jeremiah Worth, VP of Client Strategy at CG Life, discusses the use and potential of geotargeting in the marketing mix as well as new data privacy laws and the perceived creepiness factor of traditional re-targeting campaigns. He also lays out strategies and channels for effectively using geotargeting in life science marketing
August 2018

CG Life, Women In Bio (WIB) Host Summer Event

In its 7th year, our summer ‘Life Science Network’ Unwind networking event in San Diego was the biggest one yet with more than 400 professionals from across the industry. More exciting than the crowd size, the craft beer, the street tacos or the live band, was the chance for CG
July 2018

CG Life and Stratocore Co-host Inaugural Event Supporting Core Labs

We love core labs as much as we love beer. We really enjoyed partnering with Stratocore to hold this “Cores on Tap” event in our venue in Chicago, where more than 70 employees from the core facilities from the University of Chicago, University of Illinois at Chicago, and Northwestern University
May 2018

CG Life Celebrates 15 Years of Life

Turning 15 can be awkward for anyone. For us, not so much. We threw a party at BIO.
November 2017

CG Life Releases 2018 J.P. Morgan Healthcare Survival Guide

Navigating the mean streets of Union Square in San Francisco during J.P. Morgan Healthcare Conference week is not for the faint of heart. That’s why we worked with Deloitte and Baker McKenzie to create this annual guide for surviving and thriving during biotech’s biggest week of the year.
September 2017

CG Life Co-founder Named to “Mad Men & Women of Science Marketing” by C&EN Media Group

Murad Sabzali shared his thoughts on communicating unique science brand stories, balancing creativity and scientific rigor, and important future digital trends. He also got to do so while wearing a suit.
February 2017

Chempetitive Group Rebrands as CG Life

CG Life launched its new brand and name to better communicate the energy that the agency brings to its work, culture and relationships at the intersection of the life sciences and healthcare markets.

CG Life Brings a New Element to the Table

As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents a symbiotic evolution of capabilities, personnel, and above all, opportunities for our clients. Our discussions leading up to the official acquisition were full of excitement about the possibilities enabled