What’s shaping our thinking and what’s new

Ken Li, Senior Director of Public Relations at CG Life, has been honored as one of PM360 ELITE 100 in the PR Gurus category. Now in its fifth year, the PM360 ELITE 100 represents the most influential professionals in the healthcare industry. PM360 is the premier information resource for marketing

We strive to use our superpowers for good. That's why we recently launched "CG Life Inspired" - a new volunteering initiative designed to focus our volunteer services, talents, and resources to drive change and give back to our community. The ongoing program will begin with teams from CG Life coming

Often, when a company hasn’t previously worked with an agency, there is a misconception that the agency will simply be a megaphone. That’s not how to get the best results from a strategic agency. Similar to an attorney-client relationship, the client company must share the good, bad and ugly in

CG Life will help celebrate the people, companies, and organizations that make San Diego’s life science, health and medtech communities thrive. These awards will highlight not just the region's life science leaders, but also the top innovators working at the intersection of tech and biomedicine. Find out who will take

As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul.

These days, its online presence is a huge part of everyday business for most companies. A good website allows a company to connect directly with its customers, providing an easy method of communication and source of information and, for many businesses, a primary sales portal. As such, website traffic can

To help predict and manage the firm's growth, we've added corporate human resources veteran Pete Murphy to our group of key opinion leaders advising the agency’s senior leadership team. A senior HR executive with more than 30 years of experience working with multinational businesses, Pete has spent his career helping to develop

B2B Marketing has ranked CG Life as the number 12 top B2B marketing communications agency in the U.S. in the magazine's third annual U.S. B2B Agencies Benchmarking Report. The ranking of agencies, which spans all industries, had CG Life rising three spots from last year -- making the agency the

The 2019 San Diego ADDYs are done but can’t possibly be forgotten. This year, CG Life and client Thermo Fisher Scientific were honored by the annual award program from SDX, San Diego’s professional organization for the marketing and advertising community. Specifically, the inspired musically themed campaign "Rock The Prep" earned