What’s shaping our thinking and what’s new

There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.

Finding Your Brand's Voice And Persona

Finding Your Brand’s Voice And Persona

Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn't Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists

Black History Month: Celebrating Black American Scientists

In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing

Creating the Perfect Marriage Between Sales and Marketing

As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know

5 Black Science Organizations You Should Know

While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...

Living our best CG Life: latest news

August 2018

CG Life on Life Science Marketing Radio – “Give Your Audience a Happy Surprise with Geotargeting”

Jeremiah Worth, VP of Client Strategy at CG Life, discusses the use and potential of geotargeting in the marketing mix as well as new data privacy laws and the perceived creepiness factor of traditional re-targeting campaigns. He also lays out strategies and channels for effectively using geotargeting in life science marketing
August 2018

CG Life, Women In Bio (WIB) Host Summer Event

In its 7th year, our summer ‘Life Science Network’ Unwind networking event in San Diego was the biggest one yet with more than 400 professionals from across the industry. More exciting than the crowd size, the craft beer, the street tacos or the live band, was the chance for CG
July 2018

CG Life and Stratocore Co-host Inaugural Event Supporting Core Labs

We love core labs as much as we love beer. We really enjoyed partnering with Stratocore to hold this “Cores on Tap” event in our venue in Chicago, where more than 70 employees from the core facilities from the University of Chicago, University of Illinois at Chicago, and Northwestern University
May 2018

CG Life Celebrates 15 Years of Life

Turning 15 can be awkward for anyone. For us, not so much. We threw a party at BIO.
November 2017

CG Life Releases 2018 J.P. Morgan Healthcare Survival Guide

Navigating the mean streets of Union Square in San Francisco during J.P. Morgan Healthcare Conference week is not for the faint of heart. That’s why we worked with Deloitte and Baker McKenzie to create this annual guide for surviving and thriving during biotech’s biggest week of the year.
September 2017

CG Life Co-founder Named to “Mad Men & Women of Science Marketing” by C&EN Media Group

Murad Sabzali shared his thoughts on communicating unique science brand stories, balancing creativity and scientific rigor, and important future digital trends. He also got to do so while wearing a suit.
February 2017

Chempetitive Group Rebrands as CG Life

CG Life launched its new brand and name to better communicate the energy that the agency brings to its work, culture and relationships at the intersection of the life sciences and healthcare markets.

CG Life Brings a New Element to the Table

As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents a symbiotic evolution of capabilities, personnel, and above all, opportunities for our clients. Our discussions leading up to the official acquisition were full of excitement about the possibilities enabled