What’s shaping our thinking and what’s new

There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.

Finding Your Brand's Voice And Persona

Finding Your Brand’s Voice And Persona

Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn't Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists

Black History Month: Celebrating Black American Scientists

In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing

Creating the Perfect Marriage Between Sales and Marketing

As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know

5 Black Science Organizations You Should Know

While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...

Living our best CG Life: latest news

February 2022

CG Life Director of Media Joins Expert Panel on Media Performance Benchmarking

On February 16, CG Life Director of Media Jenine Wright joined a group of experts in a well-attended webinar. Part of an educational series from Sales and Marketing Professionals in Science (SAMPS), the discussion aimed to help life science marketers learn how to better measure the value of marketing through
January 2022

San Diego Business Journal Ranks CG Life a Top Public Relations Firm

The San Diego Business Journal has once again named CG Life to its annual list of top public relations agencies in San Diego County. The ranking is featured in the Book of Lists 2022, which was published this month. CG Life has been at the top of the list for the
January 2022

CG Life Sponsors SAMPS

CG Life has signed on to support Sales & Marketing Professionals in Science (SAMPS) in 2022. Founded in 2012, SAMPS exists to connect and empower sales and marketing professionals in life science and applied research to grow professionally.
December 2021

SAMPS Names Grace Niewijk “Young Person of the Year” Finalist

Sales & Marketing Professionals in Science (SAMPS) has named CG Life Content Strategist Grace Niewijk as a finalist for its Young Person of the Year Award, which celebrates marketing and sales professionals under 30 who are promoting new innovations and contributing significantly to the success of their team. Although she received
December 2021

CG Life Joins as AOR for Biotech Showcase 2022

For the 5th consecutive year, CG Life has joined on as a silver sponsor and public relations agency of record for the Biotech Showcase. Produced annually in San Francisco by Demy-Colton and EBD Group, the conference happens concurrently with the J.P. Morgan Healthcare Conference and together forms the biggest week of
November 2021

CG Life Welcomes Key Additions to Strategic Advisory Board

To help guide the agency’s continued growth and evolution, we have welcomed several new members to our Board of Advisors. The advisory body will help position CG Life for continued strong and healthy growth while ensuring we remain true to our core cultural and business values.
November 2021

CG Life Wins Six MarCom Awards for Creative Achievement in the Life Sciences

Along with several of our clients, we have been honored as recipients of six 2021 MarCom Awards: four platinum, one gold, and one honorable mention. Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards is an international creative competition that recognizes outstanding achievement in
June 2021

CG Life Appoints Science Communications Veteran Susan Stipa to Lead Public Relations Department

The appointment of Susan Stipa to head up CG Life's Public Relations department coincided with the full Integration of McDAY into CG Life, reinforcing our PR capabilities within our full roster of marketing capabilities.
June 2021

CG Life Makes MM&M’s List of Top 100 Healthcare Agencies Once More

CG Life has once again been named one of the top agencies in the pharmaceutical and healthcare industry by MM&M (Medical Marketing & Media), and the agency's managing partners were interviewed for the June 2021 issue of the magazine. The MM&M Top 100 Agency List recognizes agency excellence in creative