What’s shaping our thinking and what’s new
There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Three Pillars for Patient Engagement: Understand, Reflect, and Personalize
Below, we share three core pillars for modern, authentic patient engagement––understanding your audience, reflecting their needs via patient-centric resources, and ...
Celebrating International Day of Women And Girls In Science
We recognize and are inspired by women in science whose dedication, resilience, and pioneering spirits help break down barriers and ...
Oncolytic Viruses: An Overlooked Ally in the Fight Against Cancer
Oncolytic viruses are a compelling cancer treatment strategy that is rapidly gaining attention for its elegant and powerful design. However, ...
What We’re Watching for at J.P. Morgan Week 2024
The J.P. Morgan Healthcare Conference and associated events in January remain a bellwether for the economic health of the life ...
We Are Shaped by Science
Once upon a time, a myth was forged that science and creativity were contrasting forces that couldn’t occupy the same ...
Strategic Communications for Pre-Commercial Biopharma Organizations
Recent economic stressors are challenging the biopharma R&D pipeline, forcing many companies to make tough strategic decisions and unprecedented cuts ...
Living our best CG Life: latest news
February 2024
Fierce Pharma: CG Life hires agency veteran Chris Weber
News coverage of Chris Weber's appointment to SVP of Strategy at CG Life featured in Fierce Pharma's agency updates.
February 2024
CG Life Welcomes Chris Weber as New SVP of Strategy
Healthcare marketing agency veteran Chris Weber has joined CG Life as Senior Vice President of Strategy, bringing more than three decades of industry experience.
February 2024
Strategies & Tactics Magazine features insights from SVP, Susan Stipa
CG Life's Susan Stipa shares tips on responsible storytelling in science in a guest article.
January 2024
MM+M: CG Life CEO David Ormesher on science-backed rebranding push, genAI’s future
David Ormesher, the medical marketing veteran, shares his vision for growth — backed by science — at CG Life.
January 2024
CG Life Unveils Brand Refresh “Shaped by Science”
CG Life, the integrated agency that blends strategic creative, marketing, digital, and communications with science, unveiled its brand's next evolution: “Shaped by Science.”
December 2023
MM+M: 2024 Predictions from Agency 100 Honorees
CG Life's EVP of Biopharma Life Sciences, Susan Stipa, reflects on a productive 2023 while weighing in on trends & predictions for the year ahead alongside industry peers.
December 2023
Ragan’s PR Daily: EVP Susan Stipa Receives 2023 Top Women in Communications Award
The award recognizes trailblazing achievements of the women who have raised the bar for the rest of the comms world through their work developing high-performance, relentlessly creative work across communications, HR, PR, and beyond.
November 2023
CG Life Welcomes David Ormesher as CEO
Biopharma marketing agency veteran David Ormesher has joined CG Life as chief executive officer. He most recently served as Lead Independent Director of CG Life’s Board and brings to CG Life more than 35 years of agency leadership experience.
October 2023
Life Science Success: Podcast Featuring EVP Susan Stipa
This podcast episode is filled with biopharma trends, tips for effective communication within the biotech industry, and leadership insights as Susan draws on her diverse background in pharmaceuticals, biotechnology, and financial services before transitioning into life sciences marketing.