Strategy

Let’s make a plan. One that unites all your goals, from your hopes for the brand to the tactics you'll use to get there. Oh, and let's take care of that bit at the end, where you close the sales cycle and make some money.

Branding

Together, we can shift perceptions of your brand. But before we do the heavy lifting, let’s decide where we’re putting them down. Whether you’re promoting a single product or your whole organization, we need to keep everything true to your vision.

Research

  • Review your organization
  • Speak with your customers
  • Survey the marketplace
  • Audit your competitors

Positioning

  • Identify your unique selling point
  • Create supporting messages
  • Define your personality
  • Reconcile long-term ambitions

Marketing Strategy

  • Develop cohesive campaign
  • Align sales and marketing
  • Sync with positioning
  • Define metrics for ROI

Execution

  • Bring strategy to life
  • Create highly relevant content
  • Increase sales opportunities
  • Measure effectiveness and adjust as needed

Let’s talk tactics

In today’s connected-up, multimedia world, there are more ways than ever to reach your audience. Never been more ways to miss them, either. For a campaign to succeed, it’s vitally important to match your choice of outreach with the audience you're speaking to, and the objectives you have for them.

With comprehensive behavioral insight into every scientific audience—from GenX to GenN—and a deep understanding of how they react to different media, we’ll steer you right.

Around here we take the laws of conservation of energy very seriously. Especially when it comes to picking tactics that ensure you waste none of yours.

Closing the sales cycle

Marketing can do a lot of things for you. Filling the sales funnel is among the most famous. The trick is to turn those leads to gold.

If you need an end-to-end process that qualifies prospects and channels them to the right salespeople, we can help. Through our partnerships with Salesforce.com and Eloqua, you'll get a meticulously managed system that maxes the return on your marketing investment.

Speak to us about:

  • CRM analysis, integration and support
  • Marketing automation
  • Lead capture, categorization and evaluation
  • Funnel management
  • Lead-to-sales conversion
  • Advanced reporting and custom dashboards
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