Public Relations

Public relations can be a powerful engine for your content marketing program, by delivering fresh, credible content that keeps you top of mind with important audiences. Use it to turn up the personal touch, with creative initiatives that get people interacting with your brand. And, your brain.

Strategy

Before we start: What are your business goals? What do you want your world to look like in a year? Let’s start with that and reverse engineer a strategy to make it happen.

We’ll craft a plan that gets the right message to the right audience, all the while monitoring results to refine your strategy for continuous improvement. And because targeted PR is so cost effective, it won’t be just your public that likes you more—so will your CFO.

Media relations

From Nature, Science and Genetic Engineering & Biotechnology News to CNN, Bloomberg and Wall Street Journal, we’ve got a track record for translating science innovation into compelling news stories.

Publicity

Whether you’re promoting a company, product, milestone, cause or person, we’ve got you covered. And we’ll get you covered.

Editorial features, thought leadership and bylines

Have an interesting story or point of view to share? We’ll build relationships with the journalists who should know.

Be quoted in important stories, featured in profiles and included in case studies. Or if you want to bypass the journalist and tell your story directly, we can ghostwrite your article and negotiate its placement with key media.

Speakers bureau

Personally deliver your message to the people who matter by speaking at major conferences. We’ll craft your content into presentation topics and develop a strategy to get you on the agenda. When the big day(s) come, we’ll make sure you have all the support materials you need, including slideshow and handouts.

Media training

How do you reconcile what you want out of an interview with what the reporter wants? How do you keep it focused on the right topic or make sure your message comes through? We’ll guide you through all the challenges that come with the “hot seat” and, of course, we’ll make sure the journalist understands the topic, too.

Content Marketing

Move to the front of important conversations with thoughtful and timely content, delivered through traditional and social media.

You're already a thought leader. Let us produce and promote your intel and insights so everyone else realizes it. We’ll craft tweets, blog posts, articles, case studies, tech notes, Wikipedia posts, speeches and videos that reaffirm your brand. And yes, we even do press releases.

Content marketing like this establishes your credibility with people and with search engines because fresh keyword-rich material boosts organic search rankings.

Public Affairs

You have a lot more stakeholders in your business world than just customers and investors. We understand.

There are local communities, current and potential partners, regulators, advocacy groups and policymakers to consider. We’ll design and manage an outreach campaign for them all, then integrate it to make sure your positioning is consistent across the board.

Events

Next time you travel to an event or conference, let’s get maximum mileage out of the journey.

We can put you in the middle of the buzz with pre-, at- and post-show PR, including dynamic social media and publicity strategies.







Social Media

Good PR is a two-way conversation and, online, nothing enables that better than social media.

Not only can you speak direct to your stakeholders, but you can listen directly to them as well. Learn about all the things we can do with social media in our digital section.

Editorial features, thought leadership and bylines

Have an interesting story or point of view to share? We’ll build relationships with the journalists who should know. Be quoted in important stories, featured in profiles and included in case studies. Or if you want to bypass the journalist and tell your story directly, we can ghostwrite your article and negotiate its placement with key media.

We got so good at it, Nature Publishing asked us to contribute content. Each year, Chempetitive Group publishes several product focuses on emerging life science tools and technologies. Being so focused on content strategy in life science, we couldn't ask for a better assignment. If you haven't read our work in Nature and Nature Methods, see the topics we've covered and what we plan to cover this year.

Remember, we're constantly interviewing product and brand managers. Chances are, we're working on a feature now that may be relevant to your organization. Call us today and don't miss out on this ongoing opportunity.

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