Chemunity Blog

Global Science Marketing: Expanding Your Presence Across the Globe

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With online communities and communication across labs increasing, science companies find themselves crossing national borders to establish an international presence.

There are scientists around the world conducting research, and many have probably never heard of you or your product. Spreading your message to a global audience is a great way to reach untapped markets and grow your business.

Marketing 360: What Are Programmatic Ads?

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When many of us started in marketing, you had to work directly through your favorite publications to show banner ads to your target audiences. This “direct to pub” buying is still an important part of a well-balanced media mix, but emerging marketing technologies and crumbling barriers to entry are quickly changing what this media landscape looks like.

Real-Time Bidding (RTB) platforms have been growing in popularity, starting with Google AdWords and other platforms which allow marketers to join live “auctions” where ad placements are the commodity.

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What You Cared About in 2016

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Throughout the controversy and excitement of 2016—from presidential elections and Brexit to novel technologies and unlikely sports champions—there has been one unwavering constant.

Chemunity.

These are the most popular Chemunity posts from 2016. Stay tuned for 2017!

Jaw-Dropping Science Discoveries of 2016

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The top 10 scientific discoveries of 2016 range from molecular machines to fish that can walk on walls. We’ve compiled this list to bring you the most interesting advances that will shape the world in 2017 and beyond.

Every day, researchers are actively pursuing the answers to some of life’s biggest (and smallest!) questions. This year was no different, with several discoveries that are sure to rock the scientific community. Let’s take a look:

J.P. Morgan Healthcare Conference 2017: Higher Stakes than Ever Before [Plus Insider’s Guide]

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The seasonal migration will soon unfold before our eyes.

Each and every January, the elusive healthcare investor emerges from the comforts of his or her winter hibernation, and takes flight to Union Square in San Francisco.

The Trump Effect: What the New Administration Might Mean for Healthcare and Life Science Marketing

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A month has passed since the U.S. Presidential election, and...we’re still here, folks. After years of political rhetoric and theatrics, and a month of uncertainty, we are starting to gain some clarity around exactly what a Trump presidential administration and its policies might mean for the life science industry and, by extension, marketers within it.

Most importantly and as a wise man wrote before the election, there is no need for panic.

Get to Know Website Tracking and Marketing Automation

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Over the past few years the number of ways in which you can track your marketing efforts (usually via cookies) has multiplied, and so have the number of ways that you can use that information.

From heatmaps to click tracking and remarketing, you can not only see what visitors do on your site, but also use that information to move them intelligently through the Buyer’s Journey.

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10 Things Your Marketing Team Needs to Know About Sales

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I've worked in communications/marketing for 17 years. My husband has been in life science sales for even longer. There are often "healthy debates" in our house about the roles of sales and marketing in life science companies and misperceptions about the two.

When marketing and sales understand each other, big things happen.

Over the years we've discovered that debates happen because the roles and interactions between sales and marketing can be very different at different organizations.

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