Information Power House: The Infographic Era Is Here
In our visual world, people see as many as 5,000 images a day. Fortunately, 65 percent of the population is thought to be visual learners. So, it’s no surprise then that any visual that you put out into the market must be able to break through and make an impact.
When the information you are trying to convey is complicated, infographics provide a fun, visual way to grab your target audience’s attention. In fact, audiences are 30 times more likely to read an infographic than a text article.
An infographic is a graphical representation that communicates a large amount of data without drowning the audience in words. It’s easy to read and therefore easy to retain the information it conveys. Big numbers and bold text are hallmark features of infographics that make the information pop.
So, who wants to read about the many ways that you can stop skin cancer when you can consume the same information visually? With bright and fun graphics you can share that information without putting everyone to sleep. For example, the American Cancer Society has displayed the power that infographics can have on an awareness campaign. What a great infographic released this year to expand the knowledge of skin cancer and how to prevent it.
Another great example of this can be seen in the American Red Cross release of several infographics on topics such as the use of donation money and natural disasters costs for the public.
Ultimately, with the proliferation of social media, more viewers are seeing and sharing infographics than in recent years. In fact, in the past two years the search volume for infographics on the web has increased by 800 percent.
Coupled with the ability to marry both storytelling with graphic design, it seems like the era of the infographic is here and will not be ending soon.